Our Core Colors are the foundation of the brand, providing consistency and contrast. Deep Sea, Sky Blue, and Sunrise should be the most dominant colors in any composition. These colors can be used for headlines, backgrounds, and graphics/iconography. To ensure optimal contrast and accessibility on digital platforms, a web-friendly version of Deep Sea is available. This version is adjusted for better readability and compliance with web accessibility standards, particularly in text and small elements.
Our Accent Colors are used sparingly to complement the Core Colors and add variety when needed. Mooring works well with Deep Sea, while Dune and Sea Lettuce are ideal for graphics, icons, and graphs when a bit of contrast is required. Buoy is primarily intended for internal documents, with external use of this color kept to a minimum.
Please consult with Creative if you have any questions about using the accent color palette.
The varying tints below are intended for use in charts and graphs when additional color options are needed. Use them sparingly, and if you need to apply them outside of charts and graphs, please contact the Creative team for approval.
Please consult with Creative if you have any questions about using the tints color palette.
The gradients below are intended for title pages or slide backgrounds when additional color options are needed. Our radial gradients use a simple two-stop approach to create depth while keeping the design clean and modern. Start with the provided tint of the base color at the center (0%) and transition smoothly to the original hex color at the outer edge (100%). This ensures a subtle yet dynamic effect that enhances backgrounds and visual elements without overpowering the composition. Each gradient’s tint and original hex values are listed below for consistency and accuracy in application.
Please consult with Creative if you have any questions about using the gradient color palette.
